The Big Mo'

A couple weeks ago a friend of mine send me a link to a new Dale Earnhardt Jr. candy bar called "Big Mo'." The description of the candy bar is so over the top ridiculous that I just assumed it was fake:

"What is Big Mo’? Sure, it’s a candy bar, but it’s also everything that Dale Jr. loves—including chocolate, peanut butter and caramel. Big Mo’ is racing. The way you need it like oxygen, because it’s in your DNA and if you’re not around it, you can’t keep going. Big Mo’ is your buddies. Hanging out ‘til all hours of the night crackin’ jokes, playing pool and just kicking back and having a good time like you always do. Big Mo’ is being true to yourself. When you get right down to it, that’s the only thing that matters—doing what you love because you love it and not needing any other reason."

Imagine my surprise when Kathryn came home from the grocery store yesterday with a Big Mo' just for me! Oh, Dale Jr., you surely are the biggest 'Mo.